What Every Good Marketer Knows (or Not)

I just read something very powerful over at Seth Godin's blog, something he considers a basic of marketing.

"Marketers are responsible for the side effects their products cause."

This idea is very close to our hearts because we feel that too often businesses act as though this is NOT true. It's a big reason why we think it is so important to start Sparky's Good To Go (Fuel For Your Extraordinary Life).